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Barry Jefferson is the President of the Jacksonville Arkansas NAACP. Jefferson was first elected as President in 2018 and is now serving his 3rd team as the Branch President. Mr. Jefferson was elected as NAACP Arkansas State Conference President in September 2023. Mr. Jefferson is Partner with Lance Jones & Associates.

A successful entrepreneur and political operative, his passion has always been education, community, non-profit management, and voter engagement. The Lance Jones & Associates, provides general consulting in the public and private sector for non-profit consultation, business development, leadership training, board training, campaigns, candidates, and higher education interests. Along with managing public affairs and issue-based campaigns, he spearheads faith outreach; planning, budgeting and fiscal policies of campaigns with statewide literature distribution; and time line development, in addition to other services. Barry has consulted and worked for several candidates in Arkansas and across the country including presidential campaigns, governor campaign, State House and Senate campaigns, issue-based campaigns and local races. Barry is also the Director of Environment Service with CARTI Cancer Center.