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The ÀÏ°ÄÃÅ¿ª½±½á¹û's "dotRights" digital privacy team will be out in force at the 2012 (SXSW) Interactive Conference to make sure !

From social networking to cloud computing, online shopping to location services, Americans are increasingly living, working and playing online. As technology is advancing at lightning speed, it can sometimes feel like privacy law is moving at a glacial pace. The ÀÏ°ÄÃÅ¿ª½±½á¹û believes you shouldn't have to choose between privacy and technology. That is why we started the , and why the campaign will be at SXSW, one of the country's largest and most influential gathering of technology and new media brands and innovators.

Here are the ways that you can interact with us –whether you'll be in Austin or not!

• We've been working on a new logo for the campaign, which we'll be unveiling at SXSW. We're almost ready to settle on one. Leave a comment and let us know which you like the best, and check our and feeds on Friday, or visit our booth at SXSW to see the winning design!
• We'll be tweeting all week from ; follow us on and for updates and news from #sxswi!
• We will be at at the SXSW Trade Show from Monday, March 12 through Thursday, March 15.

ÀÏ°ÄÃÅ¿ª½±½á¹û staff will be participating in three timely privacy panels during the Interactive festival :

- Saturday, March 10 at 9:30 a.m. (#sxsw #Bootcamp), followed by of at the SXSW bookstore at 11:00 a.m. Get the inside track on why and how to avoid privacy mistakes that have landed other companies in hot water and make early decisions that are good for customers and the bottom line. Featuring: Nicole Ozer, Technology & Civil Liberties Policy Director, ÀÏ°ÄÃÅ¿ª½±½á¹û of Northern California (); Elinor Mills, Senior Writer, CNET/CBS Interactive; Ki-Mae Heussner, Staff Writer, Adweek; and Raman Khanna, Partner, ONSET Ventures.

– Sunday, March 11 at 5:00 p.m. (#sxsw #cnet). This session sponsored by CNET and CBS Interactive will explore how we can protect ourselves, without overreacting, in the age of data abundance. Can we trust in the market to deliver the appropriate controls and user education, or do we need regulatory intervention? Featuring: Jay Stanley, Senior Policy Analyst, ÀÏ°ÄÃÅ¿ª½±½á¹û Speech, Privacy and Technology Project (); Ashkan Soltani, Independent researcher & consultant focused on privacy, security, & behavioral economics; Declan McCullagh, Chief Political Correspondent, CNET/CBS Interactive; Molly Wood, Executive Editor, CBS Interactive; and Will DeVries, Privacy Counsel, Google Inc.

- Tuesday, March 12 at 12:30 p.m. (#sxsw #privacy2go). Don't miss this hands-on workshop with mobile developers walking you through the tools and skills you need to build the next killer mobile app while protecting user privacy and avoiding the media firestorms and government investigations that can kill a fledgling product. Featuring: Chris Conley, Technology and Civil Liberties Attorney, ÀÏ°ÄÃÅ¿ª½±½á¹û of Northern California (); Kevin Mahaffey, CTO, Lookout Mobile Security, Tim Vetter, Head of Mobile Engineering, Foursquare; Nick Doty, UC Berkeley School of Information; and Tara Whalen, Office of the Privacy Commissioner of Canada.

Learn more about digital privacy: Sign up for breaking news alerts, , and .