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Note to Self: Siri Not Just Working for Me, Working Full-Time for Apple, Too

Nicole Ozer,
Technology & Civil Liberties Director, 老澳门开奖结果 of Northern California
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March 10, 2012

It came as a surprise to some folks at a recent SXSW talk that Apple鈥檚 Siri 鈥減ersonal assistant鈥 isn鈥檛 just working for us, it鈥檚 working full-time for Apple too by sending lots of our personal voice and user info to Apple to stockpile in its databases. Take a peek at (which, by the way, is pretty to find) and you鈥檒l realize what鈥檚 happening behind the scenes.

What info of yours is being collected and how is it being used? When you use Siri, it鈥檚 sending your 鈥淰oice Input Data鈥 and 鈥淯ser Data鈥 to Apple to be used for a variety of purposes.

Voice Input Data is all the types of data associated with your verbal commands and may also include audio recordings, transcripts of what you said, and related diagnostic data. Apple says this Voice Input Data is being used to process your request and to help Siri better recognize your commands, but it's additionally being used 鈥済enerally to improve the overall accuracy and performance of Siri and other Apple products and services.鈥

Siri also collects 鈥淯ser Data鈥 that it says gives it more context for your commands, like what you mean by 鈥淐all Dad.鈥 This information can be pretty wide-ranging:

鈥 The names of your address book contacts, their nicknames, and their relationship with you (for example, 鈥渕y dad鈥, or 鈥渨ork鈥)
鈥 Your first name and nickname
鈥 Labels you assign to your email accounts (for example, 鈥淢y Home Email鈥)
鈥 Names of songs and playlists in your collection

This data can be really personal, like if you ask Siri, "where is the nearest abortion clinic?" And once Voice Input Data and User Data is collected, Apple reserves the right to share it with 鈥淎pple鈥檚 partners who are providing related services to Apple.鈥

Not sure that Siri is worth the serious data it鈥檚 collecting and how it might end up getting used? Rather live without Siri? Here鈥檚 how to opt out and stop your voice data and user data from continuing to be sent to Apple.

Opting out of Siri

鈥 Tap Settings > General > Siri.
鈥 Slide the Siri option to "off."

Once you turn off Siri, Apple鈥檚 privacy policy says it will delete User Data and any recent Voice Input Data. Though older Voice Input Data that has been already 鈥渄isassociated鈥 from you and your device may linger for an undisclosed period of time to 鈥渋mprove Siri and other Apple products and services.鈥

Additional Note to Self: Find out what services like Siri are doing before you start using them. One way to stay informed is to keep up with the 老澳门开奖结果's dotRights digital privacy campaign (you can follow us on and ). There may be a lot more going on than initially meets the eye.

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