I started my professional career in the communications department of the National Football League. It was a dream job right out of college. I grew up a passionate New York Giants fan, but more importantly, I recognized the invaluable experience I鈥檇 gain working for an organization that managed to draw more than 100 million viewers to the Super Bowl each year.
This is not a novel observation, but the NFL is more than a sports organization. Football is 鈥� sorry baseball 鈥� America鈥檚 pastime, and the league鈥檚 steps and missteps on , , and have become part of the national conversation. Knowing this, leadership has clear instructions: Focus on the game; deflect from a scandal; protect the shield.
At the end of the day, it鈥檚 a business. Pontificate all you want about the selective outrage of the fanbase 鈥� denounce signing a domestic violence abuser unless he that defensive line 鈥� but that fanbase buys tickets, merchandise, and expensive cable packages to justify multi-year broadcast deals.
Long ago, the NFL made a decision to capitalize on its ostensible patriotism. It helped solidify the association between pregame pageantry 鈥� and in turn the national anthem 鈥� and military appreciation. It partners with military nonprofit organizations that honorably support active-duty service members, veterans, and their families.
So on the fateful day Colin Kaepernick decided to sit 鈥� and later kneel at the of former Green Beret Nate Boyer 鈥� during the anthem to protest police brutality, it served as a referendum on the league鈥檚 鈥減atriotism鈥� and helped those united by fandom according to racial, economic, and generational lines.
I knew compartmentalizing protecting the shield and my personal beliefs was going to be challenging. The players were never protesting the military, but rather 鈥� police brutality, mass incarceration, and systemic racism. I鈥檝e heard this from them directly. They were pointed and thoughtful about their motives.
One player who demonstrated had friends and family who served in the military. He had honest discussions with them about using his platform to bring attention to issues bigger than the game and had nothing but respect for the troops. Another player did not protest, but he expressed solidarity with players who did because he knew racism was real, and he supported making people think about it, not avoid it. The league knew as much. But they had a bottom line to deal with.
I listened to our military nonprofit partners鈥� concerns about the message the protests send to service members with care. Brave men and women fight and die to protect the ideals of this country. I also listened to the players, who are indefatigably ready to help each 鈥淐ommunity Tuesday,鈥� their in-season off-day dedicated to community service. They run . They fund programs. They what they can to help this country live up to its ideals.
I watched as fans, owners, and Twitter-users misidentified the purpose of the protests, and even worse, vacillated on the merits of such protests against racial injustice. These dog-whistles, selective patriotism, and tired tropes of the ungrateful Black man are just another reminder of what happens when Black men step out of line.
The president has called on NFL incomes as an explanation for players鈥� misplaced concerns regarding systemic racism. But a Black player who signs an NFL contract isn鈥檛 suddenly not Black.
Black people, as we鈥檝e witnessed in horrific detail this year, are reported to the police for , , , and into an apartment. Black students are suspended and expelled from school three times more often than white students are. Nearly 1,000 people were shot and by police in 2017, a disproportionate amount of whom were Black.
The list goes on.
My time at the NFL was marked by a stark reminder that many Americans refuse to confront the history and ubiquity of racism in this country. Yet despite all the dog whistles and outright racism, particularly from the White House, the players carry on. They know they鈥檙e protesting for justice and have the platform to get the message out.
They don鈥檛 deserve condemnation. They deserve praise.
