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Direct candidate engagement happens when constituents and voters interact with a candidate (or other public official) in a way that draws attention to an issue, asks the target to commit to taking action, and gets the target to respond on the record. These interactions typically happen at a candidate鈥檚 town hall meeting, a meet-and-greet event, or at 鈥渞ope line鈥� interactions with the public.

Direct candidate engagement is important for a few reasons. First, it alerts candidates to what their constituents care about, hopefully setting their priorities once they鈥檙e elected. If a state legislator candidate is asked multiple times about how they鈥檒l defend equitable and diverse curriculum, that issue will continue to be at the top of their mind. Second, it helps voters make educated decisions about who to vote for. If one school board candidate commits to voting against all book bans and another candidate does not commit, it鈥檚 easy to educate voters about which candidates align with their values. Finally, it holds public officials accountable once they are elected.

While interacting with public officials is always important, targeting candidates on the campaign trail is especially effective because this is where voters have more leverage: They鈥檙e seeking your votes and will be much more willing to listen and answer questions.

Here are some simple tips for direct candidate engagement:

• Maximize your chance of asking your question: Arrive early to ensure you get a good spot, position yourselves throughout the venue to maximize the chances you鈥檒l be able to ask a question, appear engaged if the candidate is speaking before, and raise your hand quickly if the candidate is directly taking questions.

• Have your question ready: Impactful questions for candidates should be close-ended (able to be answered with yes/no), short (60 seconds or less), and prepared and practiced ahead of time. Introduce yourself briefly, and start your question with 鈥渨ill you promise to鈥�, 鈥渨ill you support鈥�, or 鈥渨ill you oppose鈥�.

• Ask, listen, and respond: Be prepared for if the candidate dodges the question and gives a 鈥渇uzzy鈥� answer. If this happens, you can interject 鈥� politely but persistently 鈥� to pose your core yes/no question again.

Make sure someone is recording: Hold the camera steadily and horizontally. It鈥檚 important to make sure you have the candidate鈥檚 response on the record.